037 | The Power of Positive Disruptors at Events with Nina Butler
Update: 2021-10-14
Description
This week, Nina Butler joins the podcast to talk all things event creation. Nina is an experienced director with a demonstrated history of working in the event and hospitality industry and start ups and serves as Director of Events and Experiences at Alyce.
Nina's team specializes in creating "unexpected" events or as she calls them "Pattern Disruptors" that surprises an audience and captures their attention.
She breaks down some of the ways their team thinks through events for Alyce and the three types of events that make up their marketing strategy:
- Meet Alyce - Introducing customers to the brand
- Experience Alyce - Show customers more about the brand
- Get to know Alyce - Go deeper with an audience
This episode is great for anyone looking to market their business to new clients through events.
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